So, you have a great product or service and have concluded that working with influencers is a great way to scale the brand and engage new audiences. Do you have a good social media policy, solid influencer agreements and clear understanding of the FTC Social Media Endorsement Guidelines? If not, you’re in the right place!
Let me show you how to do this the right way.
Trademark and Copyright. The creation of content as part of these campaigns raises a ton of intellectual property issues - from who owns the brand assets, how are they to be used, etc. And, you’ll need an experienced IP lawyer to work through those matters as they arise - whether contractually or when dealing with potential infringement issues of your brand assets.
FTC Social Media Endorsement Compliance. The last thing you need is to be on the radar of the Federal Trade Commission (FTC) (also known as the “ad police”) for violating the Social Media Endorsement Guidelines so let us help you and your team, as well as the influencers that you engage understand the rules so that the brand can scale without fear of concern of potential FTC violations.
Contract Review and Negotiation. You may or may not have the right contract templates to engage desired influencers to support your campaigns. I can help you put those agreements in place and make sure the brand is protected. These templates can be plug and play and, where necessary, I’m happy to negotiate those directly with the influencer or agencies.
Outside General Counsel Representation. You may need fractional or consistent legal support as your influencer and affiliate marketing programs expand and your internal teams are at capacity. I have a flat-fee program that will allow me to serve as your Legal Partner to handle any overflow or other matters that warrant the involvement of an experienced business and social media legal advocate. So, if a legal issue comes up, you have me to call and we’ll get to work on your behalf.
Whether you’re interested in legal services, booking me to speak, or anything else, please fill out the contact form and I’ll respond shortly.
The Influencer Attorney is not a law firm and is an extension of Bobby Robinson’s personal brand. All legal services will be rendered through Bobby’s employer, Nexsen Pruet. Accordingly, an attorney-client relationship will not be established until a proper conflicts check is performed and an engagement letter has been executed. All opinions expressed on this site are that of Bobby's and not his employer.
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